Don Taylor

About

 

About

A clear line threads through Don’s life: take what you’re given and make it better. Simple magic, really. Combine patience, a refusal to accept good enough and a genuine love for beautiful results, and breathtaking pieces miraculously occur.

Over more than a decade, Don has melded an analytical mind, an innate ability to express the intangible and a gift for collaboration with international giants and plucky start-ups from the genesis of an idea to the atmospheric launch of a product. The mystical ability to analyze a client’s needs, mixed with the gift of understanding human nature gives him the power to create effective, mesmerizing work.

After graduating with a BFA from the State University of New York, Fredonia, Don followed a path through New York toward Boston, before levitating over the Atlantic and expatriating to Germany fur sieben jahrs. Always an adventure seeker, he left the Alps for the Rockies and currently calls Salt Lake City home.

Don specializes in both print and interactive design with an interest in branding, typography, packaging and branding resurrection. Despite the accolades, he finds it difficult to tout such talents, fearful he will be called a witch and burned at the stake.

The threads converge here, dear reader. Working with you, Don can pull together seemingly random threads and weave a unique take on the everyday, separating you from your competition and making your audience take notice of your brand in an overstimulated world. Don lives to collaborate -- learning from others’ experience, sharing ideas and creating the best possible piece.

Services

Branding

Iconic, timeless logo design is an absolute must for any brand, especially start-ups. Years of experience and hours of sketching enchant each brand to ensure it separates you from everyone else.

Design

From pixel pushing to Pantone punching, handheld or hand-lettering, this is ensured: your final product will be gorgeous, function properly and engage the audience. Cross-platform campaigns are the special of the day: from pixel-perfect, device agnostic, website/apps to on-the-grid, flawlessly retouched posters, you can expect a win in your column.

Packaging

There is no magic here, only hours of market research, boundary pushing and a relentless pursuit of uniqueness. Your product must stand out on a crowded shelf, so no remakes, no reboots, no imitations.

Innovation

Finding unique niches and unexpected avenues to place your product on your audience’s radar is the philosopher’s stone of marketing. Keeping ahead of trends or having long-term relationships with futurists, Don promises to push your brand forward without ever looking back.

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Partners

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Career

Associate Creative Director
SAXTON HORNE
Sandy, UT
2014 – 2017

Creative Director
AMELIA EARHART PLAYHOUSE Wiesbaden, Germany
2011- 2014

Senior Art Director
WINSTANLEY PARTNERS
Lenox, MA
2007 - 2004

Art Director
SMITH & JONES
Troy, NY
2004 - 2002

 

Awards

ADDY
BEST OF SHOW: New England (2),
Central New York(1)
REGIONAL: District 12 (1 Gold) 
District 2 (2 Gold, 1 Silver)
New England (3 Gold, 2 Silver) 
LOCAL:  (dozens)
AIGA 100 (2)
Graphic Design USA
National Healthcare Advertising
National Ski Area Association


Skills

Adobe Suite
After Effects
Handlettering
Illustration
Packaging
Brand Development
UI/UX
Responsive Mobile-first
Email Dev
Wordpress
Banner ads
HTML 5
SASS
CSS3