Don Taylor
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Amelia Earhart Playhouse

Being a US Army Garrison establishment in Germany, Amelia Earhart Playhouse faced numerous challenges — dwindling audiences, a reduction in funding, and a missing connection with a demographic more interested in streaming entertainment. With a new entertainment director came the opportunity to readdress how the theatre engaged its audience. To break down the belief that the theatre was another “Waiting for Guffman” community theatre performance, while suffering the restraint of a “Waiting for Godot” budget, a campaign utilizing a cohesive color palette, original illustrations, and slathering of social media polish, grabbed the spotlight. The community applauded. The premiere show saw ticket sales double from the year before, and each consecutive production received packed houses and German social media coverage.

Posters

Posters

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TICKETS

TICKETS

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Banners

Banners

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Programs

Programs

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ACT II

ACT II

As the curtain rose on the second season, many of the prior challenges had been addressed. The playhouse experienced new audiences interested in live entertainment and revenue shot up, but funding remained non-existent. It takes time for great art to gain accolades. Until such time, keep doing what you’re doing. Make more vibrant pieces, more eye-catching graphics, more desirable souvenirs. Get the public demanding more. And they did. The powers that be heard the applause, and the theatre received a larger budget for desperately needed renovations, allowing even larger audiences.

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TICKETS

TICKETS

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Banners

Banners

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Programs

Programs

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