Professor Java’s Coffee Sanctuary is a respite from the everyday. A little retro, a little fun, a whole lot of knowledgable. The proposed brand redesign updated the Ol’ Professor from the early 90s grunge to a simpler modern atheistic. For the packaging, a simple one-color craft paper design was created for all varietals, to keep cost down. But how to differentiate between a villalobos from a blend? The solution was in the brand name: creating old library card like pieces to be placed in the front. No late fees needed.