Each year, Volunteers of America, Utah serves more than 10,000 youth, addressing homelessness, substance abuse, mental illness, and domestic violence. They hold an annual fundraising gala to finance their day-to-day operations. In 2016, they desired an elevated impact with the gala’s theme, “Silver Spurs,” to create more buzz and more sophistication, while keeping production costs at a minimum. To better express the evening’s mission, a more descriptive subhead, “Denim to Diamonds,” was proposed. Then, with a bit of Western flair, a touch of silver foil, many phone calls, a unique logotype and composition, the invitation gave the gala a rootin’, tootin’ success.