Don Taylor
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Silver Spurs

Each year, Volunteers of America, Utah serves more than 10,000 youth, addressing homelessness, substance abuse, mental illness, and domestic violence. They hold an annual fundraising gala to finance their day-to-day operations. In 2016, they desired an elevated impact with the gala’s theme, “Silver Spurs,” to create more buzz and more sophistication, while keeping production costs at a minimum. To better express the evening’s mission, a more descriptive subhead, “Denim to Diamonds,” was proposed. Then, with a bit of Western flair, a touch of silver foil, many phone calls, a unique logotype and composition, the invitation gave the gala a rootin’, tootin’ success.

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