Volunteers of America, Utah received a large donation to build a new Youth Resource Center to address homelessness, substance abuse, mental illness, and domestic violence amongst those 18 and younger. But they needed $1.6 million more to finish the project. With a shoestring budget and big aspirations, the creation of a campaign happened in under two months, just in time for the biggest donation season of the year: Christmas. A social media push, guerilla marketing, press conferences, and drives headed by local high schools and the University of Utah — armed with a multitude of well-crafted marketing materials — made the impossible possible. Ninety days after the campaign hit the streets VOA had received $2.2 million in donations.