Don Taylor
Artboard 5.jpg

Volunteers of America Home

Volunteers of America, Utah received a large donation to build a new Youth Resource Center to address homelessness, substance abuse, mental illness, and domestic violence amongst those 18 and younger.  But they needed $1.6 million more to finish the project. With a shoestring budget and big aspirations, the creation of a campaign happened in under two months, just in time for the biggest donation season of the year: Christmas. A social media push, guerilla marketing, press conferences, and drives headed by local high schools and the University of Utah — armed with a multitude of well-crafted marketing materials — made the impossible possible. Ninety days after the campaign hit the streets VOA had received $2.2 million in donations.

cuSmurf.jpg
Retouching

Retouching

Winter.jpg
singlemockSmurf.jpg
twoposter.jpg
HomeLESS.jpg
alley.jpg
testmock.jpg
VOAidea.jpg
alleybrochure.jpg
Tri-foldHOMEless.jpg
tabletent.jpg
footer3.jpg